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Love to love... Mum Jeans

She really did know best.

Zulu & Zephyr Drifter AW 16 campaign. PHOTOGRAPHY Rudolf Zverina. 

Blue jeans are inescapable. They’re the ultimate go-to, a need more than a want. “Blue jeans,” said Diane Vreeland, “are the most beautiful things since the gondola.”

Beauty, it’s said to be in the eye of the beholder and in the case of blue jeans (baby), it’s never been more true. You make your jeans your own by the cut, by the wash, by the colour. Each tear is a momento of nights lost and mornings found, each pair a reminder of the good times.

“I often wish I had invented blue jeans,” wrote Yves Saint Laurent, “… The most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes.”

Food, water, denim – let’s get back to the essentials.

You fall in and out and then once again in love with each incarnation, each iteration of denim but you never – ever – throw them away. Case in point: the Mum jeans.

High in the waist, they’re the ultimate 90s throwback – think Winona, Drew and Liv Tyler. Their vintage fit – that classic Levi’s shape – comes complete with a well-worn wash. This year we saw them from Alexander Wang, while local label Zulu & Zephyr brought them home in their Drifter collection.

So, how to wear this style? 

It's all about the waist.

We love ours with a plain white tee; white sneakers for day and open-toe sandals for night. Or, take it up a notch with a crisp shirt (never be afraid to raid the men’s section and pumps. For the good times, team it with straight-neck crop or cami. The stylists’ trick here is to keep it as a simple as possible. Wear them cropped or cut them short like Cindy Crawford (scroll down a little...)  – comfort, always, is key.

Turns out, Mum really did know best.

Blue Jean Bella. Bella Hadid shows the Mum jeans some serious love. 

Just one look: Cindy Crawford for Pepsi (1992.) "It's beautiful."

Want more? Explore.