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How to... Ensure your bridesmaids don’t hate you

The secrets to finding the perfect bridesmaid dress

For the big day (and beyond).

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It might be your big day but it’s also the day that friendships can be truly tested. On your big day, you want the girls you’ve asked to be by your side to look and feel (almost) as great as you do. (Added incentive: they’ll be in the group photos… that you’re paying for.)

Bridesmaids dresses get a bad rap and, more often than not, end up in the back of the wardrobe collecting dust. We’ve all seen – or worse, been – a bridesmaid in a dress you wouldn’t otherwise be caught dead in. Too tight, too shiny, too whatever-it-is-you-can’t-stand. Just ask Katherine Heigl in 27 Dresses.  Don’t go there. Here’s how to get it right.

Make a mood board. 
Known to creative professionals as a ‘brief’, this might be a Pinterest board, a box of clippings, whatever.  Be sure to consider: colours, shapes, styles. Are you after something bright or pastel toned? Are you wanting something structured or more new romantic. This will save you accidentally picking up multiples of the wrong dress – which can be quite the costly exercise.

Stick with the same label.
This way, you are more likely to find different styles in the same colour-way. Our go-tos? Rachel Gilbert and Alex Perry.

Make it clear who is paying. 
This way there’s no surprises. If you’re the Sugar Mumma, a good way to manage big spends like this is to select zipPay at the checkout – this option gives you flexible, easy repayments with no interest EVER.

Pick a hue that’s hard to hate.
Blush is usually a winner, or if you’re looking for a little more contrast, navy is a great option.

Know what your bridesmaids feel comfortable in… and can dance in!
If they are forever in maxi dresses, consider a full-length option for them. If they’ve been hitting boot camp at the crack of dawn for the last six weeks, go for something that will show off all their hard work. If they’re not comfortable on the day you will know about it forever – and, it will show in those photos.

Mix it up.
Bridesmaids dresses are traditional and always look great, but what about a pantsuit or a pencil skirt and embellished top? Check out Elle Zeitoune for beautiful tailoring that won’t distract from your dress. Again, look to labels you love – this is your chance to have and hold them forever. 

Think about lingerie.
Once you have the dresses in the bag, you’ll need to give some gentle guidance on what lingerie is most appropriate for the dress. You can go for something purely functional but our tip is to send them towards something a little racier like For Love & Lemons. After all, you are going to throw the bouquet to all those single ladies… 



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