The aviva wrap is made from 100% cotton muslin with an open, light weave that will help ensure little ones do not get over heated. The muslin is also soft and gentle against precious newborn skin, so it will not cause any irritation. The wrap is also generously sized, at 110cm x 120cm, so you can wrap bub snugly and with ease. Swaddling newborns is highly recommended, as it can help baby sleep more soundly, for longer, and is safer than using blankets or loose bedding, which can become tangled. Swaddling mimics the security of the womb, so newborns feel secure and soothed, and also will not self-startle, allowing them (and you!) to sleep comfortably through the night. Swaddling is also safer, as it means that bubs sleep on their back, which helps reduce the risk of sids. The benefits of swaddling bubs are fantastic, and the toshi muslin wrap in aviva is a stylish and unique wrap to use. Toshi muslin wraps each come individually boxed, so they are a fantastic gift for any newborn or baby shower. They make wonderful, thoughtful and practical gifts that are sure to be loved by parents and bubs alike.