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Superdry was created in 2003 by James Holder and Julian Dunkerton following an inspirational trip to Tokyo.
It is a brand that focuses on high quality products fused with a vintage American look, Japanese inspired graphics, and a UK edge.
After establishing a boutique following in the UK in 2003/4, the brand quickly shot to fame after David Beckham was papparazzied wearing Superdry leather jackets and tees.
The label quickly found itself front of mind in the UK and Europe before expanding to the US, Asia, Australia and the Pacific.