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How It All StartedSummer Lane was started by Jessie Goh in 2010 to bring quality hand-picked and exclusive children toys, apparel and gifts to Dulwich Hill in Sydney’s Inner West.
All the products that are available at Summer Lane have been tried and tested, recommended or raved about by either our team or our customers.
Over the last 5 years, and thanks to the Internet, Summer Lane has evolved to be an online store that brings these quality products and joy to customers all around the world.In 2014, Jessie had her first baby, Brodie.
Just like all mums, Jessie enjoys spending time with Brodie by playing with him and going to the park.
Bathtimes and bedtimes are also made more special with toys and books sourced by Summer Lane.As a parent, Jessie believes that play is the most important thing that you and your child can experience together.
It’s often during these play sessions that Brodie learns new things such as new shapes, colours, tricks and even stories that are read to him.
Playing helps with creativity, communication and expressions.
Our Story, Our VisionSummer Lane’s vision is to deliver happiness through the creation of happy memories through our products and customer service experience to everyone around the world.
All team members are trained to deliver this vision; our products are curated to fulfill the following three key areas of:Live it - The products that are sourced by Summer Lane need to be functional yet stylish.Love it - They need to be items that will be loved by the child, the parent or the gift giver.Gift it - The products are loved so much that our tribe is willing to gift it to friends, families and strangers.
Our MissionWe deliver happiness through the creation of happy memories by proactively engaging our customers to provide us with feedback on the type of products they like, what they recommend, what they want and what they need.
We also engage the expertise and knowledge from trusted suppliers and harness the knowledge to bring the best offerings to our customers.
Our core values also guide us in how we operate our business and how we deal with our stakeholders and customers. Our JourneyAs a store, we have grown over the last 5 years.
Our journey has meant that our product mix has grown to include homewares and pamper items for women.
Our sister website (www.summerlanehampers.com.au) also offers premium gift hampers to help spread more love around the world.
5% of the sales from our sister store goes to The Miracle Babies Foundation.
Head to our sister store to find out why we have chosen to support this charity. Summer Lane took out the 2015 Business Person of the Year Award (Marrickville) in the 2015 Inner West Business Awards.
A huge achievement for a little business that started from humble beginnings! Our CommunityDulwich Hill, Sydney will always have a special place in our hearts.
This is where our business started and without the support of our locals, we won’t be able to bring the Summer Lane household name to everyone around the world. Each year, we donate prizes or money to local schools for their fund raising efforts.
Additionally, Summer Lane also contributes to prizes that are offered at the yearly Dulwich Hill Festival.
In 2014, a Micro Scooter was offered as a prize for a colouring in competition.