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A favourite among the fashion set, Spell is the combination of a bohemian aesthetic, thoughtful design, custom prints and a contemporary mindset.
The result: desirable and versatile gypsy treasures that you will want to wear again and again. From its inception at Byron Bay’s local artisan markets, designer Isabella launched the label with a line of hand-crafted jewellery.
Shortly after, her sister Elizabeth picked up and moved to Byron to become the label’s other half. Over time, Spell expanded to include fashion, accessories and homewares, all distinctly representing the brand’s signature bohemian aesthetic. Flirtatious and adventurously individual, Spell are continuously introducing print-filled collections packed with exciting, wearable pieces for the modern-day flower child.
Billowing silhouettes and breezy separates make up each range.
The hero pieces we look to each season include the brand’s fluid, easy-wear dresses and jumpsuits elevated by vintage-inspired lace, tassels and embroidery for the gypsy in all of us. Among the label’s high profile supports include Miley Cyrus and Vanessa Hudgens.
And dream girls Erin Wasson, Bambi Northwood-Blyth and Alexandra Spencer have lent their image to the brand’s awe-inspiring campaigns.