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Mel Dyce loves big, bold ideas and is driven by a sense of adventure and creativity.
These characteristics, mixed with her lifelong love of fashion, inspired Mel to launch her fast fashion boutique ‘She Envy’.
Find us at 3 locations: Gold Coast Store @ 3/25 James Street, Burleigh Heads, QLD 4220, ph: 07 5607 0954, open Monday to Saturday 9am-5.30pm, and Sunday 10am-4pm Byron Bay Store @ 2/21 Fletcher Street, Byron Bay 2481, ph: 02 6685 6692, open Monday to Saturday 9am-5.30pm, and Sunday 10am-4pm Brisbane Store @ 152 Adelaide Street, Brisbane 4000, ph: 0413 189 705, open Monday to Thursday 10am-6.30pm, Friday 10am-9pm, Saturday 10am-6pmSunday 11am-3.30pm, Sunday 10am-4pm The first store was opened in Burleigh Heads on the Gold Coast, with a second opening shortly afterwards in Byron Bay.
Mel says she “feels truly blessed and inspired by the beach culture in Australia,” and says “her part of the world has the perfect energy that radiates all year round.” Motivated by the success and popularity if her two beach side boutiques, and driven by her love of the city, Mel is due to open he first city boutique in Brisbane very shortly. As a young entrepreneur, Mel established two very successful hair and fashion businesses in Townsville but felt she had outgrown the small north Queensland town.
She now feels a true sense of belonging within her new coastal communities and enjoys creating strong connections with her staff, fashion team, and other creative, fun-loving women.
Mel is regarded as a mentor to the younger generation and is passionate about the She Envy Ambassador Program which includes a number of local and national bloggers and fashion babes.She Envy has a distinctive approach and style, and if something starts to feel too familiar Mel strives to find a way to challenge it and reinvent it.
“Our goal,” Mel says, “is to deliver a spectacular result in the form of the perfect outfit and outstanding service for our customers.
We love to style and dress young, vibrant women who love the beach and the bohemian lifestyle.””Our loyal community of customers, who we like to call our ‘Girl Gang’ enjoy life – music, festivals, parties, and hanging with friends – and they love the options we provide of shopping online or the in-store experience.
The She Envy team are all expert personal stylists and love to help style and offer outfit advice to our customers in person, so if you’re in the neighbourhood make sure you drop in.”