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Take the plunge for Australia’s most iconic beachwear label.

This must be underwater love.

Seafolly is the swimwear and beach lifestyle brand we keep coming back to year after year.

And, for this iconic Australian label, ARCHFASHION is ready to take the plunge.

Since its inception in 1975, Seafolly has become a global sensation, extending well beyond the sands of Bondi to be found in major fashion department stores and swimwear boutiques worldwide.

Celebrated for their timeless cuts, jaw dropping custom-designed prints, and contrasting textures, Seafolly has remained true to their brand philosophy since day one.

A philosophy, which ensures innovative, fashionable, high-quality swimwear and beach lifestyle apparel and accessories season upon season. After all, it is always summer somewhere, and no matter your coordinates, Seafolly has your summer essentials covered with their extensive range of bikinis, one piece swimsuits, cover ups and beach apparel.

Additionally, each season’s collection offers a thoughtfully curated selection of accessories ranging from the perfect pair of flip-flops to luxurious beach towels and more. And when it comes to muses, Seafolly has had some of the world’s most beautiful women – Gigi Hadid, Jessica Hart and Catherine McNeil among them – lending their image to the brand.

The evidence is clear, when it comes to Seafolly, there must be something in water.

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