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If you are looking for fashionable workout gear or have decided to channel modern Madonna, look no further than the sports-lifestyle brand, Puma.

This brand will solve all your fitness-related wardrobe dilemmas with fashionable yet athletic apparel for both guys and girls. For the girls, Puma’s products include footwear, accessories, tights and singlets.

So what is the most appealing product? Puma creates running shoes that are actually fashionable.

The brand mixes sports footwear technology with eye-popping colours, such as hot pink and aqua, creating the perfect running shoe for all the fashionistas out there. For the guys, Puma not only provides apparel for all your fitness needs but also prides itself in products for specific sporting needs including AFL, golf, sailing and cricket.

Puma’s hottest product for the guys is definitely their range of hi-tops which transcends current fashion styles and seasons.

These sneakers ooze a vibe of ultra-cool through their features like the colour combinations such as berry, teal and grey. Another major appealing feature of Puma is the guest designer, Alexander McQueen.

McQueen has joined forces with Puma to create an amazing range of both fitness and casual wear.

The powerful mixture of style and colour matched with breathable fabrics makes this brand the most wanted in designer fitness wear and will even satisfy the needs of the most fashion-conscious. For those of you who are a little less daring or are after something more professional for representative sport, Puma also makes modest apparel.

Some popular styles for both men and women include plain t-shirt styles in blacks and whites. Puma not only provides the most fashionable workout clothes and footwear, but the brand also provides casual wear for outside the gym such as skirts and dresses for the girls and hoodies and shorts for the guys. Celebrity fans of Puma include Hilary Duff, Brad Pitt, Luke Wilson, Madonna and Gwyneth Paltrow.

Famous sporting figures are also fans of the brand.

Usain Bolt, the fastest man in the world, has a range of sportswear with Puma which includes footwear worn by the sprinter. Although Puma has only a few “concept” stores in both Victoria and New South Wales, it is stocked in Department stores such as Myer and selected sports stores such as Rebel Sport.

The easiest way to get your hands on Puma apparel is through the online store.

The website is user-friendly, with helpful categories including the “hot” list and sale items. So get browsing and find the perfect fashion fitness apparel for you!

Article written by K.

Matthews for Images adapted from photographs taken by the archfashion team on location around Australia. Copyright of Fashion Pages Pty Ltd 2009