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Nookie

It’s all about living life in the moment – and looking good while you do it.

One word: hooked.

Right.

From.

The.

Start.

Since arriving on the scene in 2005, Nookie’s cheeky, wearable and effortlessly cool collections have continued to deliver time and time again. A lifestyle brand drawing its inspiration from beach culture, Nookie conjures memories of blissed out days in the sun, and hazy summer nights spent dancing barefoot with your besties to the sounds of Mariah circa 1999. It’s all about living life in the moment, getting the most out of everything you do, and looking and feeling good whilst doing it.

And with the brand’s informed silhouettes and flattering forms, ARCHFASHION can assure you – look good you will. The brainchild of Nikita Sernack, Nookie was established out of an innate desire to create beachwear for the wanderlust girl you want to be. Whether you’re at the beach or on your way to the bar, Nookie’s signature aesthetic of effortlessly sexy styles will have you turning heads every step of the way. Extending far beyond the Australian coastline, Nookie takes its cues from some of the world’s most dazzling locations – the shores of Ibiza, the Greek Islands, the crystal waters of Samoa and further afield to USA’s Burning Man Festival – all of which have informed the label’s creative direction.

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Nookie

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