your bag

Your bag is empty.

Secure Checkout
Shop now. Pay later. Plus, easy peasy 14 day returns.
Want no commission for in store sales? Ask us how.
Dresses Tops Sale Coats & Jackets Cocktail Dresses Skirts Gowns Elle Zeitoune Grace & Hart Bec & Bridge Asilio Shona Joy Little Lies Maurie & Eve Bronx Banco Dresses Verge Misha Collections Men's Shirts Men's Coats & Jackets Men's Jeans
‹ Back

Celebs in undies

The 7 Hottest Calvin Klein Campaigns.

PS. there’s a whole lotta skin.

Type caption for image (optional)


Hailey Baldwin was attending kindergarden when Marky Mark strutted his cheesegrater abs down the Calvin Klein runway. Fast forward 20 years and she’s posing in nothing but her Calvins in a recent Elle shoot.

Forgive us if we’re not covering our eyes from all the flesh showing. But, is there really any other way to sell underwear? Where are you supposed to put your civvies? On your head? Over your CK jeans? So, enough with the frantic headlines Daily Mail. It’s not shocking. It’s an underwear shoot. And she looks fab.

Calvin Klein has been blasting us with almost nude celebs for decades now. From Brooke Shields to Kate Moss’ (nipple) on billboards all over the world, we’ve seen more famous skin than Tinder has seen marriages. 

In early 2014 Calvin Klein joined the millennial age and launched their #MyCalvins campaign on Instagram, which also became the driving tool for their Spring 2016 Collection. Instagram gold peeps! Models, Celebs - the lot -  we’re talking Miranda Kerr, Iggy Azalea, and Justin Bieber (to name a few) uploaded a pic with their CK undies using the #MyCalvins hashtag and encouraged fans to do the same (please don’t).

The 7 Hottest Calvin Klein Campaigns 

 It’s safe to say everyone and their mother has donned a Calvin. H.B is just the latest to join these elite ranks of “nothing but my Calvins”.  Let’s look back on some of the best Calvin Klein campaigns that showed too much or erm, too little surface.

 Mark Walhberg (aka Marky Mark)

Type caption for image (optional)

Source: Paper Mag

Ahhh, dreamy Marky Mark - the guy who loved to grab his crotch so much that fans requested he drop his pants everywhere we went. Bring back the 90’s! 


Mark Wahlberg and Kate Moss

Type caption for image (optional)
Source: Pinterest

This campaign caused quite a stir at the time. Why? Well Mossy was only 16 here, topless, straddling Marky Mark. Enough said. 

Christy Turlington

Type caption for image (optional)

Christy Turlington took the spotlight as the model for CK from Kate Moss reign. Twenty years after her first shoot in 1998, Christy looked stunning in this black number shot by the famous Mario Sorrenti.

Justin Bieber

Type caption for image (optional)

Source: Adweek

Is is too late for CK to say sorry about Justin Bieber's package size? Probs not. Despite the fact that the Biebs looks hot AF in his CK shoot, fans were more concerned with the veracity of his pee pee size. There’s even a skit on SNL based on the ad.

Kendall Jenner 

Type caption for image (optional)

Source: New Beauty

How to bag a CK campaign previously bestowed to Kate Moss and Christy Turlington? Easy, be  the “skinniest” (and most natural-looking) Kardashian/Jenner. Kudos Kendall. She does look smokin’.  

Brooke Shields

Type caption for image (optional)


"You want to know what comes between me and my Calvins? Nothing." The famous line that was banned by ABC and CBS in New York back in the day. Yeah OK, Brooke was only 15 at the time, but she was also wearing no erm, underwear (ironically). No undies, no air time - apparently.  

Jamie Dornan

Type caption for image (optional)
Source: Daily Mail

Fifty Shades of where do we sign? Jamie is seen casually relaxing on a bed in his boxer briefs with his sensual stare like a montage straight out of his erotic films.  

#MyUndies Edit

Unless you want to be hashtagging #MyCalvins like everyone else, why not start your own #MyUndies trend? We’ve got the perfect selection for your first snaps. 

Want more? Explore.