your bag

Your bag is empty.

Secure Checkout
Shop now. Pay later. Plus, easy peasy 14 day returns.
Want no commission for in store sales? Ask us how.
Dresses Tops Sale Coats & Jackets Cocktail Dresses Skirts Gowns Elle Zeitoune Grace & Hart Bec & Bridge Asilio Shona Joy Little Lies Maurie & Eve Bronx Banco Dresses Verge Misha Collections Men's Shirts Men's Coats & Jackets Men's Jeans
‹ Back

Hashtag: get your social right

Insta inspo!

Take the perfect selfie and so. Much. More.

Are you an Insta addict? Suffer from an obsessive condition demanding you to IG your meal before you eat it? Next selfie Queen? Or maybe your cat’s so effing cute she simply needs her own Insta feed? Whatevz, boost your Instagram cred and post the perf Insta shot with these hot tips. You’re welcome.

Plan ahead, babes

The best feeds are well-planned and scheduled ahead of time. Blurry, drunken photos posted at 3am might seem cute at the time, but not so much in the land of “like” which usually falls around daylight. (Which, FYI, is a way better time to snap away).

Planning ahead turns your feed from a hot mess into a cohesive story. Chloe the Mini Frenchie is a gorg example.


A working girl needs a profesh Instagram feed. White background = chic. Repaint your walls for sophisticated selfies (or pet portraits) and buy a foam board to make homewares pop. Kim Kardashian gets it, and nails it obvs. We totally understand if you can't afford a backdrop of white roses, but...

Get wet

Soggy snaps are hot property on IG. Submerge your camera and boost your Insta influence with a waterproof phone case.

Don’t forget to strap it on (the phone/camera that is) lest you prefer your holiday highlights resting at the bottom of the ocean than in the Cloud. Few Instagram influences do it better than Alicia Ward.

Keep clean

Avoid hashtag overload and paste them in the comment section rather than the caption. Keep up-to-date with trending hashtags and use only the most appropriate. Too many hashtags can mean social media suicide. @menswear dog has it down.

Light it up

Natural lighting is IG gold. Snap selfies in the wee hours of the morning, late afternoon or twilight. Margaret Zhang herself says, "Lighting is key. Like any form of photography, no amount of filtering or app-editing will save a photo that's poorly lit. Natural light always reads better, so if you're outdoors, early morning, late afternoon and overcast days are prime times for shooting."

Dappled light also works - this could be natural (under a tree) or artificial (street lights) light. It's like sprinkling diamonds on your Instagram feed. 

Grid girl

The grid feature is a fave among architecture nerds (we're looking at you, @dankhole) and homewares whores. It gives photos a strong, centred, angular appeal. 

Show your smarts

Short, snappy captions are on point. End with a question or open end that word count and watch the convo (and “Likes”) explode.

POI on point 

An Insta snap without a point of interest is like a Kardashian without a reality show. It’s wrong on so many levels. Know your focus and highlight that bad boy. Case in point:

Colours and lines

Take note foodies: bold colours, defined shapes and interesting lines are essential ingredients to a fab Insta feed. Take cues from @girleatworld

Know your angles

It’s selfie-taking 101: work your best angles. As a self-respecting Instagtammer you’re probs aware of your best side, so flaunt it sister! Check Selina’s slight head tilt and smoking pout. 

Perfect portrait mode

Is your insta feed one big landscape? Take it up a notch with Portrait mode. Eric Rubens, aka @erubes1, is a big fan: "Take advantage of the new portrait mode on Instagram to emphasise the length of a scene. Using this format can help you tell a story that a square crop might've prevented." Win!

Pet’s paradise

Get all up in your cats grill for a prize-winning pet post. Dog, cat, fish, echidna it doesn’t matter. Make your pet a star and capture all those cray facials with a close-up.


Grab all your single ladies (or attached - whatevs) and strike. That. Pose.

By: Louise Smithers

Want more? Explore.