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NEUW

Denim, and everything that comes with it, for the modern-day James Dean.

Neuw offers denim in shades you never know existed.

Founded on a love of denim that runs deep, Neuw looks back to look forward with its line of men’s and women’s apparel that pays homage to denim culture and everything that comes with it.

The brand’s values and aesthetics infiltrate every aspect of the business from sourcing, design concept, fit and fabrication right through to the dynamic of the brand’s flagship stores and digital presence.

Neuw look to icons from the past, such as James Dean and seminal musicians that personify the era of the 1950s birth of denim.

The style and attitude of these rebels and musicians remains forever immortalized in every collection right down to the cuts, which originated from the very jeans worn by these icons at the time. With fits ranging from slim, bootleg, wide leg, flared and more, Neuw showcases an array of jean styles constructed from the finest cloth that get better with every wash. Denim, though, isn’t the only thing in the brand’s repertoire.

A ready-to-wear collection compliments each denim range offering versatile, casual pieces including button-ups, leather jackets, tanks and more.

For the girls, ARCHFASHION love the oversized shirt dresses with box pleat detailing.

We wear ours buttoned up at the front and rolled at the sleeves for a touch of urban nonchalance.

And for the guys, we can’t go past the modern military shirts in the finest yarn dyed brushed flannel.

Wear with purpose and let Neuw do the rest.

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