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Nena & Pasadena

Casual, active and edgy – streetwear for the man who is always on the move.

Your new dressed-down dress code, Nena & Pasadena create a line of men’s streetwear that is at once casual, outgoing and edgy.

Further defining the brand’s signature aesthetic is a strong sports alignment, which has carried through from the brand’s inception in 2009 when AFL superstar Buddy Franklin joined forces with Australia’s leading menswear label.

The result: core classics elevated with original prints, thoughtful design features and informed tailoring relevant to today’s modern man – the Nena & Pasadena man.

He is active and confident with the perfect measure of masculine polish and raw nonchalance. Here, it’s all in the detail with limitless time and attention applied to creating a line of T-shirts, shirts, sweaters and hoodies, pants, outerwear and more, which consistently communicate the brand’s attitude. This strong design offering has seen Nena & Pasadena receive accolades from both the local and international press.

Additionally, the brand was awarded Europe’s Number One pant in 2014 for its trademark Flight Pant – a slim fit pant with cargo pockets, slim elastic cuffed ankles and a fitted waistband that has gained a steadfast fan base.

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