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Since its April 2009 inception, May The Label has established its niche as a stylish, yet affordable, addition to the Australian fashion scene.

Born out of Melbourne, May The Label fuses a polished eye for detail with a relaxed simplicity. Focusing on chic pieces for the everyday, May The Label exudes an acutely wearable appeal: understated with the perfect amount of fashion-forward edge to keep things interesting.

With contemporary, trend-driven silhouettes combined with easy fabrications and finishes, the collections are designed with complimentary palettes and prints to encourage layering and co-ordinating with ease. From throw-on-and-go mini dresses to cool separates (think scalloped-hemmed shorts, relaxed-fit pantsand high-waisted skirts), the collections capture May’s penchant for minimalism and versatility in neutral tones of nude, cream, black and navy.

Exaggerated sun-ray pleats, ruffles and prominent bow detailing are just some of May’s signature nuances that have fashionistas hooked. Now available in over 100 boutiques across Australia, May is the new ‘go-to’ label for stylish shoppers who value cleverly designed pieces without the price-tags to match.

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