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Leonard St.

PHILOSOPHY
Leonard St is an independent fashion label, based in Melbourne.

It offers quality pieces with an eclectic style for a discerning eye.

Leonard St embodies pared down urban elegance.

It has an effortless feel with clean lines and silhouettes, a strong colour palette and original print designs.

These elements combine to create Leonard St - a treasure trove of modern, chic clothes and accessories.

HISTORY
Leonard St launched its first collection in Spring/Summer 2005, with an onslaught of retro styles and florals.

Four years on, Leonard St has fast established itself as an internationally renowned brand, showcasing understated style for the individualistic, urban female.

Its clean lines create a balanced femininity, but with street style.

Designer Amanda McCarthy’s background in sculpture is apparent in her focus on beautiful shapes and flattering silhouettes.

Original prints play an important role in her designs.

Spring Summer 2010 has a variety of inspirations – from the bespoke tailoring of Saville Row in London through to the hazy, golden glow of Sofia Coppola’s cult film The Virgin Suicides.

This collection embodies the Leonard St philosophy; subtle detailing, luscious shapes and materials mix to create a simple urban elegance.

Cooling cottons, floral georgette and high sheen textured fabrics allow femme fatales to run the gamut from bright, sunny mornings through to sultry eves.

Leonard St is the brainchild of Melbournian Amanda McCarthy.

She strives to consistently deliver products of quality and diversity that are affordable.

Amanda often explores nostalgia with her designs, but offers fresh takes on modern styles for urbanites - a touch of class with a playful edge.

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Leonard St.