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Owner Donna Lamprecht opened the boutique in July 2004 in the heart of Mackay's CBD after identifying a gap in the market for niche labels. Her daughter, Lucinda, travels several times a year to source labels & keep up with the seasonal buying of their labels.
i.d. are always supportive of new local talent as well as established Australian labels. We stock AM eyewear, Alice McCall, Acadamy Brand, Ahoy Traders, Autonomy, Arnhem, Brando, Ben Sherman, Betty Browne, Bachlr, Billini, Billie, BATM, Bec & Bridge, Brixton Carrera, Cutler & Co, DAISY AND MOOSE, David Smith, Diesel, Fontaine, Fallen Broken Street, GOORIN HATS, GOLD FRANKINCENSE MYRRH, Havianas, Huxbaby, Industrie, Imonni, J Brand, Kirstin Ash, Kivari, Levis, Lacoste, Little Lies, Loop belts, Maiden Voyage, Moulin Roty, Maurie & Eve, Neuw, Nana Judy, Nineth Life, No Excess, Nobody, One Teaspoon, Reactor, Raen, Samantha Wills, Siren, Sundays, Deacon, St Goliath, Silent Theory, Stitch & Hide, Status Anxiety, Shona Joy, Talulah, The Aromatherapy Co, Talulah homewares, Tigerlily, Urban Originals, Verali Shoes, Vanishing Elephant, Vanguard, White Suede, Winona, Zhivago and Zimmermann.
Selling a look rather then a particular label is what i.d. enjoy doing best. Never does the latest direction suit every shape & personality - NEVER EVER! i.d. encourage people to dress their best & leave the house with a smile.