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George is a luxury designer label with an affordable price tag. George is the creative concept of George Spyrou, nicknamed “the God father of fashion”.

George began his career in fashion as a cutter at aged 15 and has since moved on to create and foster many Australian brands. The George brand as it is now has been around for ten years and came about as an amalgamation of many other brands created by George.

Whilst predominantly Australian made George is one of the only fashion houses to still be cutting and manufacturing locally.

George is a big believer in supporting the local industry The George brand is about being fashionable, individual and stylish.

The George woman is effortlessly beautiful and forever stylish.

The George customer cares about quality, fabrics and she has a keen eye for style. There are two concept brand under the George banner, that of George and George evening: George focuses on Chic daywear for the modern woman whether it is for a more relaxed urban look or something a little dressier “George will ensure you always look your best”. George evening is occasion dressing- and in this day and age every night is an occasion! Wether you are going to a ball, formal or throwing a party with George evening “dressing up is the occasion”. There are currently 5 George boutiques Australia wide and a large number of independent stores that stock the George brands.

We are also a favourite for many Australian celebs so keep your out for the who’s who wearing George.

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