Taking Aussie fashion to the world.
Online finds for everyone.
Think South East Asia and you think florals. Colour. Chic street style. All the senses are covered - and none of it was lost on owner, Elif, on an inspired trip to Singapore.
Her love of all things Oriental opened her eyes to a whole new fashion opp back home in Perth, and thanks to some major crushing on her OS wardrobe by her travel mates, Elif knew exactly what her online fashion world would look like. Elegant and confident. (With floaty pieces and leather cuts. Always!)
Launching Perth-based online boutique, Elone in 2015 was a dream come true for Elif. “My friends loved the clothes I was wearing [on holidays in Singapore] which inspired me to launch an online store and have these brands available around Australia and South East Asia,” she says.
Labels we love... At ELONE we love every designer we stock. The new season by Steele and Ena Pelly are amazing! We’re loving, classic Steele signature floral pieces, as well as the suede biker jackets and miniskirts by Ena Pelly. A total must this winter!
Our style is... Luxe. The items we select are what's on trend and can be worn from day to night.
Our must-have, timeless fashion item... We all love a leather jacket!
On high rotation… Not having an brick and mortar store, I have a Spotify playlist of the latest music and sing along, with some cheeky old school R n B, too.
The Elone girl is... elegant and confident. You'll see her either floral bombers, a linen dress or trendy knits!
What inspires us... Love Olivia Palermo's style. I get a lot of inspiration through her!
Secret to success... Working hard, having fun and enjoying every moment as it comes!
A final word from Elone... Love and believe in yourself for who you are.