It’s all about the feels.
Looking good never felt so fine!
Looking good is great, but feeling good is hella great and State of Style is that kinda online haven. A shopping experience that makes you feel like a goddess and all your fashion dreams come true? Sign us up!
Think structured leather jackets and flowing boho dresses, frilly minis and polka dot wraps. Classic feminine pieces with a modern twist are ripe for the picking at this online boutique...
State of Style – or SOS to friends – launched less than a year ago. With Abby and pooch Cocoa at the helm, this online store has major style cred.
Abby’s road to ‘online boutique-dom’ started in the outdoor education industry. Wait… that doesn't sound right. After a decade rock climbing, kayaking and abseiling, Abby needed a change (And a chiropractor!) “Fashion has always been a passion of mine. I just finally took the leap and committed to starting my own business!”
Today, Abby has happily swapped her rock-climbing harness for a fab leather jacket as she hustles the online fash industry with brands like Amigos De Hoy, Bare Blends, Bubish, Damselfly, The Mode Collective, Third Form and Zalia.
“All SOS orders are hand wrapped with a personal note. We have so many clients that are after
a particular item, so we try and track it down for them.” Girly sophistication is all wrapped up in a neat State of Style cut-out package. That’s service.
Getting to know you State of Style
What we’re about... “SOS makes women feel amazing from the inside out. 'State Of Mind…State Of Style' is the mantra we live by. We refer to how dressing well can make you feel, not just look. Before I started SOS, when I purchased an item online - like a beautiful dress - I wanted to know I’d feel good in this dress. That’s how the core mission of SOS evolved: we want our clients to ‘look good…feel good’.”
The State of Style girl is... “AMAZING, from the inside out!”
The looks State of Style nails… “Statement pieces. Dramatic dresses that make you stand out in a crowd.”
Music on high rotation… “Disclosure. All day, everyday!”
Labels we love... “Without a doubt our favourite label is Thurley. The make exquisite, handcrafted masterpieces. What more can you ask for?”
Our inspo... “Sienna Miller and Margot Robbie. Oh, and Sex in the City. This iconic TV show paved the way for fashion on the small screen.”
This season, we’re lovin’… “Velvet, velvet and then some more velvet. I think statement ‘Hello, I have arrived!’ shoes will also be huge. I also think a micro trend will pop up, using pieces crafted from laser cut material.”
Our style is... “My personal style is quite feminine and whimsical, with a modern edge. My go-to everyday ‘uniform’ is definitely a loose-flowing, floor-skimming boho dress with a leather jacket.”
Our secret to success… “I feel this all stems from being passionate and driven. If you have these two qualities you can achieve almost anything.”
So uncork that bottle of red you’ve had waiting all week and settle in for a session of scrolling SOS, “I normally enjoy a cheeky wine at the end of the day. There's no point working so hard if you can’t enjoy the little things.”
We’re with you, Abs! Shop State of Style on ARCHFASHION now.
By: Louise Smithers