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Hey, this is Pretty Rad Store

The best reason to visit Port Macquarie. 

Surf, skate, shine. 

Pretty Rad is the kind of store you walk into and never want to leave. Too cool for school, but there’s always a smile to be had. On the shop floor is the likes of Barney Cools, Epokhe Sunglasses, The Academy Brand and so many others.

Pretty Rad Store opened their doors in October 2015. It’s independently owned and operated, and for boys and girls. 

“We strive to find the best fashion and accessories possible and run limited numbers to ensure our styles are not overdone,” says Pretty Rad Store’s Matt Dobson. “Quality leather goods, premium eyewear and watches, candles and scrubs, we have something for everyone here.” 

Port Macquarie is no longer quite the sleepy town it once was. Sure, there’s still the crystal clear waters and long stretches of beach, but there’s also coffee to crave and, thanks to Dobson, boutiques to shop. 

“It’s a beautiful coastal area with the lifestyle to match,” Dobson tells us. “This thriving town really needed something new and different besides another chain store or surf shop, and that's where Pretty Rad Store fits in.”

So let’s get to know this coast go-to a little better. We put Dobson in the hot seat: 

Our style is... 

Fashion for young minded people

Labels we love (and why we love them) ... 

Barney Cools, Zanerobe, Wrangler, Le Salty, Few & Far Collective, Somedays Lovin’.  We love these brands as they always go above and beyond season after season.

Each season, I look for... 

New trends and styles that can't be found anywhere else in our area.

Right now, I can't get enough of... 

Our latest watch brand, Simple Watch Co.!

I get a kick out of... 

Instagram! Follow us @PRETTYRADSTORE

On high rotation... 

Old school hip hop is always a winner, Tash Sultana, Safia, DMA's. 

Want more? Explore.