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Sweet Dreams

They’re made of Pink Velvet.

Kip & Co, White Fox & Co and more good company.

Pink Velvet is the place to find that something special. Stocking Ladedah kids toys, cult homewares labels Kip & Co, White Fox & Co and Little Pop Studios, you’ll find them in West Wyalong on the NSW Central Coast. We caught up with the mother-daughter duo behind the store to get to know their wares a little better. Sixteen years strong, Pink Velvet is something of a local institution.

Tell us a little about your area...

We are located in West Wyalong NSW and we love being part of our friendly community. Our area has lots of farming and agricultural industry as well as mining which brings such a diverse mix of families to our town. We are a small community, but have such fabulous things to offer: our crooked main street is a tourist attraction and was inspired a famous Sir Russell Drysdale painting! Our local cafe was recently voted one of the best coffee haunts in regional NSW and our boutique fits in by bringing some of the best and most exciting trends to country NSW.

Our style is... 

Colourful, eclectic, modern and fun!

Each season, I look for...

Something new and exciting that we just fall in love with and have to have.

A label we love …

Kip & Co - they always deliver with amazing colourful collections. You can shop their edit below.

Right now, I can't get enough of…

Transeasonal pieces like kimonos, scarves, jackets, shift dresses and navy. Loving navy in homewares at the moment.

Our best kept secret is...

Our signature store fragrance - we have it burning in store every day and have melts and candles made in it so you can take the delish fragrance home.

I get a kick out of…

Finding the perfect item for our customers - A new outfit, piece of jewellery, a new cushion, or the perfect gift for a new mum. We love seeing our customers happy with their purchases.

On high rotation…

We love to play songs that our customers just can’t help but sing along to! Taylor Swift is always a fave, so is anything from the charts from the 80s and 90s. 

Want more? Explore.