Jaz & Alex shows us how it's done.
Life With Bird, Karen Walker, James Jeans and more.
There’s something about an edit. It’s all the things you love all in one place. A treasure chest, if you will. Jaz & Alex – one of ARCHFASHION’s boutiques – is one such place. Stocking labels like White Suede, WATSON X WATSON, Life With Bird, Karen Walker and James Jeans, it’s a go-to for those who feel the same way as founder Sabina Tepic.
She opened the boutique in 2014. Before Jaz & Alex, she worked in Melbourne’s CBD making the hour-plus commute to her home in Berwick on a daily basis.
“Over the years I have spent my commute devouring my favourite magazines including Marie Claire, Grazia, Elle,” says Tepic. “I love spending my lunch break exploring all of Melbourne’s fashion. I found that there was just never enough time to fit it all in at lunch, and having two kids along the way it was hard to find time to shop in general.”
“I could spend hours walking around shopping centres but never quite found what I needed. I really enjoy finding boutiques that have a mix of brands that you can’t find everywhere and that fit my style so you can just shop in one place.”
“My friends at work would also ask where did you find this, never heard of this brand, I have nothing to wear, etc. I wanted to create an online store for busy women, juggling work, family, home and so on who needed easy to wear, classic pieces, that wouldn’t date quickly, could be worn at least a few seasons to come, but to keep a modern edge to it.”
We asked Tepic to tell us a little more about what makes Jaz & Alex, well, Jaz & Alex.
Our style is…
Modern classics, tailored.
Labels we love (and why we love them) …
It’s hard to choose which labels are my favourite. I love Life with Bird, as they design classic pieces from luxurious fabrics but also have a modern take on them, and tend to have almost an architectural style. Having an engineering background makes me appreciate the the way each piece is structured!
I also love White Suede as they are also very structured and have some classic pieces that can worn by every age.
Each season, I look for…
A stand-out piece that grabs me as soon as I see it but I know I will get a lot of wear out of.
Right now, I can't get enough of…
Wardrobe basics. Sneakers, slides, jeans, pants, white shirts and always with a touch of leopard!
Our best kept secret is…
The inspiration for Jaz & Alex. Jaz & Alex is a nod to the two grandmas of our family (Jasmina & Aliya). They are two stylish women who over the years have never given up their love of shopping and fashion, I love looking back at photos of their outfits over the years including platforms and mini skirts in the 70s, and seeing Aliya’s never-ending obsession with all things leopard. All still very relevant today. These women have also provided me so much support and encouragement over the years helping us raise our daughters and always commenting on my style.
I get a kick out of…
Getting emails from customers saying how much they are happy with their purchase and that they love my store.