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Hey, from Byron Bay

Florent & Co - your must-visit.

Coastal dreams and inspiration.

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Byron Bay is one of those places that seeps into your skin. The sunshine, the sand, the wide streets you walk barefoot: it’s the kind of place that once you’ve been there, you don’t ever want to leave. 

In the heart of Lawson’s Street arcade, you’ll find Florent & Co, a boutique with all you never knew you needed. There, shop cult labels Astr, Blank NYC, Cleobella and more, along with their own eponymous line. 

We checked in with Florent & Co to see where there were getting their inspiration from this season. 

They told us: 

“From the sea with salty wave beach hair to the streets and bag in hand, we've immersed ourselves in luxurious bohemian chic-style clothing, ready for whatever the night brings. Featured brands include Stone Cold Fox, For Love and Lemons, Nobody denim and Cleobella.” 

Sandy feet and late night beach parties.

Soft lace for those romance feels.

Summer vibes, always. 

Coastal styling and a place to call home. 

Crushes. And plenty of them.

To the sea. Always. 

Shop our favourites from Florent & Co.

Want more? Explore.