Wake up daydreamers
Boho luxe fantasies come true
You’re welcome, petals
Gypsy gals and boho babes: roll up your hammocks, pack your squad in the car, and cruise down the yellow brick road. Destination: Daisy Blvd.
Wherever your next stop may be, Daisy Blvd. will take you there, in style, from head to sandy toe. Be it a tropical island escape, a rooftop bar on the beach, or a cosy night in wining and dining with bae (aka Lucky, the dachshund).
Inspired by the salt in their hair and the sand in their toes (and in their cossies), Beth and Trish are the girl bosses behind the online boutique. The mother-daughter duo launched Daisy Blvd. in 2014 for daydreamers, free spirits, and the young-at-heart, whose wanderlust is equalled only by their lust for style.
“We were always hunting for new and inspiring labels for ourselves.” Beth says. “Then we thought… why not put all these great brands into the one place where others can buy them, too!”
With Coachella as their inspo, the collections at Daisy Blvd. embrace the free-lovin’ quirkiness found at their favourite festivals. “We love the easy, feminine feel of festival fashion, and the ‘anything goes’ attitude,” says Beth.
With labels like Two Sisters, Talulah, Rise of Dawn, Love Indie, Le Salty, Betty Basics, Stevie May, Em, Little Lies, and Lost in Alila, they’ve got you covered, for your next Summer festival, spontaneous weekend road-trip, or exotic island getaway.
When they’re not jet-setting, day-tripping, or shooting the next Daisy Blvd. campaign, Beth and Trish can be found kicking back at Stay Grounded in Collaroy, or brunching at Sticky Fingers in Surry Hills. They’re the two babes in maxi dresses and Converse kicks, sipping on Pinot Grigio or Shiraz (or both), and planning their dream African glamping safari.
Or, if you can't find them there… they’re probs here…
Get to know the petals behind Daisy Blvd…
The Daisy Blvd girl is... A modern day gypsy who spends her time exploring local cafes, takes trips on the weekends, and spends the rest of her free time adventuring around the world, fulfilling her wanderlust. She’s at the beach by day (Hyams Beach, thank you very much!) and a rooftop bar by night (with water views, please)…
Our style is… Boho luxe.
This season, we’re lovin’… We love the deep reds and earthy tones of the latest House of Skye collection.
Daisy Blvd is all about... Finding beautiful labels that create inspiring pieces we can share with our customers for a fair price – so everyone can have an evolving, inspiring wardrobe.
Our inspo… Coachella. There’s always so much inspo during and after the festival.
Labels we love… Our faves at the moment are House of Skye, MVN Label and Amuse Label.
The looks Daisy Blvd nails… That straight from beach to bar look!
Our secret to success… Always following our gut.
Gypsies and boho babes! Explore Daisy Blvd. on ARCHFASHION now.