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bluejuice is the younger label of Australia’s favourite SEDUCE; providing up-to-the-minute trend oriented garments that take inspiration from the catwalk, celebrities and general pop culture.

bluejuice is for the girl who lives in the ‘now’ and wants her wardrobe to reflect how she moves with the times.

Bursting with colour, the bluejuice 2012 Spring Summer collection is one you won’t want to miss.

Modern florals, opulent metallics, highlighter neons, funky prints and geometric shapes are fused with edgy design features to deliver one killer collection. The mood for this collection is fun, playful and daring.

It succeeds in getting you revved up for the summer months.

Providing up-to-the-minute trend oriented garments bluejuice is for the girl who lives in the ‘now’ and who only wants to wear the latest trends.

Be it for fun weekend wear, on-trend partying pieces or hot accessories bluejuice has you covered. With summer on the way we see the introduction of a brighter braver palette.

Expect to see an abundance of acid yellow, electric blue, radioactive green and popping pinks.

The collection embraces these colours with innovative styles and embellishments such as cut-out; necklines, backs and shoulders, lace panelling, leg slits, peplums, neon studs and longs-sleeve-short-bottom playsuits. The bluejuice team takes their inspiration from a plethora of sources; street fashion, pop culture, music, blogs and what is happening in the international fashion scene.

They constantly have their finger on the pulse of the hottest trends which is translated this into their own unique collection.

bluejuice is for the girl who lives life in the fast lane.

She has her finger on the pulse of the fashion world and demands her wardrobe reflects this.

Fun funky fashion for the girl who wants to be on trend yet wearing something different from her friends Be the envy of your friends with the new spring summer 2012 range. For further information please contact:

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