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Alex Perry is Australia’s most glamorous designer, by virtue of his magnificent gowns and sensational red carpet eveningwear.
Alex Perry knows how to make a woman look and feel glamorous, and after doing so for over seventeen years, the brand has become synonymous with luxury, prestige and quality.
In 1992 Perry opened his first atelier creating one of kind explosive gowns, jewelled corsets and masterfully tailored sheaths, which soon became his trademark signature.
Perry’s wonderful sense of occasion helped cultivate his impressive Haute Couture clientele including high profile celebrities, social identities and personalities both in Australia and internationally.
Perry has become a red carpet favourite amongst his celebrity following, which includes such Perry Girls as Jennifer Lopez, Nelly Furtado, Rihanna, Eva Longoria, Natalie Portman, Miranda Kerr, Elle Macpherson, Sarah Murdoch and Megan Gale.
Alex Perry has shown annually at Australian Fashion Week since 1997 and his shows continue to be touted as one of the most highly anticipated events on schedule.
The “Ready-To-Wear” Collection was launched in 2004 appealing to Perry Girls everywhere.
The collection includes special occasion pieces that have been designed with dinner, cocktails, party, the races and red carpet moments in mind featuring familiar signatures of boned corsetry, rouching and feminine silhouettes.
The collection is currently available at selected David Jones stores and boutiques nationally and internationally, as well as the glittering Alex Perry flagship store.
Located within Sydney’s iconic Strand Arcade, the Alex Perry flagship store showcases all aspects of Alex Perry including Haute Couture, Red Carpet, Brides and the Ready-to-Wear collections.
Due to popular demand, Alex Perry Brides was launched in 2008, enabling Brides to purchase a Perry gown “off the rack” for their special day.
The collection is complemented by Alex Perry Accessories which includes jewelled handbags, bijoux jewellery and evening shoes.
Perry’s great sense of humour, quick wit and candid responses are “made for television”, and he has developed into an accomplished media personality.
His public speaking talents are frequently sought, most recently featuring on Australia’s Next Top Model Series Five on Foxtel.
Alex Perry continues to proudly represent Electrolux as their official fashion ambassador for the second year.
Alex Perry has always generously donated to charity, and continues to support various organizations such as: AEIOU Kids with Autism, The Sydney Children’s Hospital, PEARLS and Pink Ribbon Breast Cancer.