Susanna Cates founded Urban Originals in 2000 with the intention of redefining Australian style, creating a collection that’s unique, diverse and effortlessly edgy.
Her vision was to make quality, fashion forward handbags with a trendsetting appeal for today’s fashion savvy females.
What started as a handbag endeavor has escalated into an international phenomenon. Today U.O. has not only conquered the handbag market, but is also known for their statement jewelry, distinctly modern headpieces and their exclusive online Shoes.
This season has seen the brand once again boldly delve into new areas with the launch of UO travel Luggage, the essential piece for any stylish jetsetter. Following the success of the Urban Originals travel wallets the luggage was developed as a perfect accompaniment, beautifully coordinated in a range of exclusive prints.
Also this summer has unveiled their latest innovation in baby bags, laptop cases, cosmetic and toiletry bags. As ever the brand continues to expand at an unstoppable rate, captivating customers of a whole new genre.
The Sydney based design studio has firmly established itself as one of Australia leading labels. Stocked in over 800 stores globally, the brand is fast becoming a celeb. and editor favourite, constantly appearing on the pages of the leading fashion magazines.
Not only is U.O. regularly featured on blogs from Tokyo to Sydney and LA. It is now responsible for inspiring others with their very own in-house blog. Reporting on trends, behind the scenes info, and influential talents emerging within the fashion and arts scene.
Now thanks to social media, U.O is able to harness the love shared by all their customers. With ongoing competitions and opinion post, they are able to reach out and connect with all their customers on a global scale like never before!
Urban Originals continues to grow and embraces the future, boasting statement prints and signature shapes they have firmly established their formula for success.