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Jodie prides herself on creating a label to suit every body type, which takes the wearer from glam daywear to funky cool eveningwear. Citing her twin sister as her inspiration for the brand, Jodie says “she wears a lot of bold punk and 80’s vintage…she takes fashion risks and I admire that”. Jodie’s also a strong advocate of homegrown labels such as Ksubi and Ellery, and is constantly inspired by the casual style on the streets of Australia.