Recap - Behind The Brand; Sneaker Freaker
Through IDYSM I am lucky enough to go to some fantastic places and meet some great people, and earlier this year I was lucky enough to be invited into the mecca that is the Sneaker Freaker office in Melbourne.
Sneaker Freaker is THE sneaker bible and just spending time in this place was like being a kid in a sweet shop - amazing, amazing, amazing! Fantastic product everywhere, samples, ideas, art mock ups and just an amazingly inspiring place to be for the sneaker lover such as myself.
Being around all the kicks was amazing enough, but better still was getting the chance to sit down and chew the fat with Woody, not only the genius mind behind this iconic publication, but also the nicest guy you could ever meet. This was a good day!
About the Author
We all own at least one pair of sneakers, and without realising it our footwear choices make a huge statement about who we are, and the site has become a great way of unearthing fantastic stories about people through their style choices as I look to see what styles are indicative to different cities.
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