Usually when previewing a brand or collection it's key to shoot generic product shots, but in the instance of the new G Star SS 12/13 collection I decided to capture a different angle altogether. In the above shots I have attempted to capture the essence, tone and detailing of the collection that combines an array of jeans, jackets, and apparel for both sexes.
Across the board the collection combines the trademark detailing associated with G Star's product, with the denim featuring the brand's classic washes and cuts (including the men's new 3D style), and a showcase of the brand's RAW Correctline diffusion line which caters for those looking for 'denim couture'. Combining formal wear tailoring with street wear details it provides a combination that allows the transition from daytime work to night time.
All up there's something for everyone, and the collection is sure to get the G Star diehards salivating once it hits stores.