Politix

Politix

One of Australia’s hottest exports, Harry Kewell, launches his first ever underwear campaign - as the face of Aussie men’s clothing brand Politix!

In his first underwear campaign – Harry exposes himself, tatts and all in a seriously sexy campaign- a first for both Harry and fashion brand, Politix.

Harry was shot by celebrity photographer Gerard Needham- “The underwear is really comfortable. I think the styles look clean and strong .. At first it’s was strange being shot in your underwear, however I get use to it. I’m just being myself – and wanted no touch ups” says Harry.

The Politix underwear range which is exclusive to Myer stores nationally will drop in stores from this month for the winter season. 

"Politix men’s underwear bridges the gap between high-end designer underwear brands such as Calvin Klein and more accessible brands such as Bonds. The focus is on quality design and fabrication - and the packaging looks great too." - Karen Brewster, Business director Menswear, Myer.

The Politix underwear range includes a trunk, the new euro trunk, brief, boxer short, V Tee and a Rib Singlet. Prices range from $29.95 for briefs.

Harry’s tatts even leant their hand to the designs of the underwear, which inspired fun tribal prints and stripe patterns.