LowLuv

LowLuv

LOWLUV Costume to Debut Spring 2010

Erin Wasson and Pascal Mouawad Continue Collaboration with New Fashion Jewelry Range; Items from Spring ’10 Collection will be Shown at Erin Wasson x RVCA Spring ’10 Fashion Show

NEW YORK, NEW YORK, AUGUST 24, 2009 - Multi-talented model/designer Erin Wasson and famed jeweler Pascal Mouawad are excited to announce the debut of LowLuv fashion jewelry for Spring 2010.

After three seasons working together on the LowLuv fine jewelry range, Pascal Mouawad and Erin Wasson are expanding on their success, introducing LowLuv Costume. The new line comprises approximately 25 layerable styles-rings, necklaces and bangles in base metal plated in gold or silver. Retail prices for the debut collection range from $40 - $200.

“I’ve loved making fine jewelry, and I’ll be working with Mouawad on a few fine pieces going forward,” says Wasson. ”But I really felt like it was time to open up LowLuv to the customer who’s been lusting after the expensive stuff, but could never afford it. That’s my girl. She’s the girl who wears Erin Wasson x RVCA,” she adds, “and I wanted to make LowLuv attainable for her, too.”

As she brings LowLuv into line with her Erin Wasson x RVCA brand, price point-wise, Wasson is also nudging the endeavors together aesthetically. Just as Erin Wasson x RVCA’s Spring ’10 collection was inspired by Wasson’s imagined walkabout through the Southwestern desert, the pieces from her debut LowLuv costume collection seem like artifacts of that trip. Metalwork conjures traditional Mexican handicraft; etched symbols suggest ancient Native American glyphs; bold statement necklaces feel timelessly tribal. Per usual, however, Wasson’s distinctively streetwise style speaks through each piece, putting a modern spin on her ages-old inspiration.

“I wanted to capture that sense of someone on the border, crossing back and forth,” explains Wasson.

The Spring ’10 Low Luv costume jewelry collection will be unveiled at the Erin Wasson x RVCA fashion show at the Bryant Park tents on September 11, 2009. The event marks the first time that Wasson will be showing Erin Wasson x RVCA and LowLuv together.