The JETS label was bought by Jessika and Adrian Allen and re launched in 2001. The result was an injection of new focus, the development of a signature style and timeless sophistication.
As the premium luxury swimwear brand in Australia, JETS upholds a standard of superior quality through its heritage of craftsmanship and unique design style.
With swimwear being one of Jessika’s earliest childhood memories and a family heritage in the business, Jessika was destined to be in the fashion industry, it was essentially in her blood.
Taking constant inspiration from beautiful objects, fine fabrics and quality craftsmanship, designer, Jessika Allen created bodysuits in the early 80’s which influenced her love and use of stretch fabrics and studied couture tailoring in Milan. These elements assisted Jessika in discovering her ultimate passion was to create couture tailoring with an understanding of women’s form. From these experiences, the design philosophy for JETS was born.
JETS Swimwear is created with an understanding of timeless, sophisticated elegance; smooth, sleek swimwear cut with absolute precision.
The result is glamorous swimwear in a combination of soft sensual fabrics and unique exclusive designs.
The recent launch of JETS MAN has now allowed Men to experience what women have known and experienced for the last 10 years. JETS MAN is a collection that embodies the Australian male - combining innovation, style and modernity; it talks directly to the heart of the Australian Male culture. Fusing urban chic with a strong masculine style the JETS MAN is understated yet cool. His style reflects his character and experiences – he is street wise, sporty and fashion savvy.
The range offers the classic racer, as well as Boyleg, Retro Pant and board shorts across a spectrum of prints and plains in fabrics that will adapt naturally to the Australian climate ensuring durability and comfort.
JETS Swimwear is sold in prestige fashion boutiques and department stores all over the world including Harvey Nichols in the UK, Holt Renfrew in Canada, El Palacio de Hierro in Mexico, Lane Crawford in Hong Kong and David Jones in Australia. JETS are also available in the USA, Dubai, France, Spain, Greece, Switzerland, Germany, Netherlands, Japan, Singapore, Bahamas, Fiji and New Zealand.