7 For All Mankind

7 For All Mankind

7 For All Mankind is not bound by fashion rules. Their denim designs inspire language that isn’t usually associated with a pair of jeans: sophisticated yet funky, urbane yet outrageous. A powerful stamp on the fashion world has been made.

But “Sevens” are more Hollywood Boulevard than catwalk chic. Since its launch in 2000 by founders Jerome Dahan, Michael Glasser and Peter Koral, 7 for all Mankind has developed into a global brand -- one that has moved beyond American borders and can be found in over 80 countries, including Canada, Europe and Asia.

You get the picture, but here’s the point: sales continue to grow year after year and so do their collections. “Sevens” are statements of confidence, youthful energy and oblivion of responsibility.  Whether you are wearing them with tennis shoes or patent leather pumps, their versatility has made them the blueprint for designer denim.

7 For All Mankind is not fashioning denim solely for the elite, and excluding the rest of us. On the contrary, “Sevens” are about the urban shopper who is pragmatic and wants quality jeans that can be worn on a day-to-day basis. Whether you’re wearing the High waist Roxanne in noir denim, or the Bootcut with flap pocket in azure, you are guaranteed high quality denim, made in a proactive vein in the USA.

Take a cue from Heidi Klum, Rachel Zoe, Cameron Diaz and Angelina Jolie, who lead the march on a new age of designer denim, with 7 For All Mankind at the forefront.

It is also clear that men have not been left behind, with Jake Gyllenhaal and Ben Affleck among a host of male celebrities adopting “Sevens” as their jeans of choice.
When your company is backed by Marc Jacobs, you are destined to enter the arena of the Fashion Gods. Alliances with Zac Posen, Pucci and Azzedine Alaïa have followed.

At first touch, “Sevens” are strong yet lightweight; they are smooth and fading to white at the creases. 7 For All Mankind continues to flirt with a fun and artistic approach to heritage denim.  Their creativity is incessant: distressed bellbottoms, smooth silhouettes, bunched, cropped, skinny, wide and bootcut. Whichever direction you choose, there is a pair of “Sevens” to suit your style.

Luckily for us, 7 For All Mankind has expanded into the realm of dresses, bags, footwear, pants, skirts and shorts. There is something for everyone; it’s affordable quality.

 

 

 

Article written by T. McInnes for archfashion.com.au

Images adapted from photographs taken by the archfashion team on location around Australia.

 

Copyright of Fashion Pages Pty Ltd 2009

 

 

References:

www.7forallmankind.com